Streaming service Netflix is set to introduce a low-cost subscription tier that will feature ads. Credit:StockCatalog/Wikimedia Commons/ CC BY 2.0Streaming giant Netflix is set to introduce a lower-cost subscription tier that includes ads, the company told its employees.
The service is known to be completely ad-free, unlike competitor Hulu, but recent hikes in prices and drops in subscribers have signaled that providing a lower-cost subscription tier that features advertisements may bring customers back.
From its earliest days as a streaming platform, Netflix consistently stated that it would not place ads on its content, but the sentiment has seemingly changed due to the needs of the current market.
The change, which the company aimed to implement further in the future, will take place during the last few months of 2022, according to a report in The New York Times.
“Every major streaming company excluding Apple has or has announced an ad-supported service…For good reason, people want lower-priced options,” the note to Netflix employees states, as quoted in The New York Times.
