A British company called Primeval Foods is pitching lab-grown meat, such as lion burgers, tiger steaks, and zebra sushi rolls to climate-conscious consumers.
The company says it wants consumers of plant-based meat alternatives to switch to lab-grown meats in a bid to preserve the planet.
Lab-grown meat is produced by cultivating animal cells directly to produce food from any species without slaughtering animals. It also allows producers to replicate the sensory and nutritional profiles of conventional meat.
Although most companies focus on the most common meat categories in demand, such as chicken, beef and pork, Primeval Foods may be the first of its kind to entice consumers with exotic “cultured” meat products.
Michelin-starred restaurants to sample lion burger and tiger steak
Created by the London-based venture studio Ace Ventures, the company plans to have Michelin-starred restaurants in London sample its dishes, once the products pass regulatory approvals. It also plans to expand on a larger scale to local supermarkets, as well.